About Irena Chinenova

Irina Chinenova is the General Manager, Analytics and Data Visualisation at Data2Decisions. She is an accomplished engagement manager in data analytics and market intelligence with a broad range of experience in leveraging data to improve business operations, go-to-market strategy, and sales and marketing programs.

Author Archive | Irena Chinenova

How to drive customer – centric innovation using analytics

With the amount of information created every day, analytics becomes the foundation of data-driven insights and innovation. It creates new knowledge and makes sense of your ever increasing data. Multiple brands around the world are turning to data to find new ways to grow and so can yours. There are many approaches to start out […]

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