The concept of a customer satisfaction survey is so easy to understand that its simplicity hides the potential pitfalls of running a customer satisfaction survey which could distort your results and lead to incorrect insights. Here are 6 must-dos to optimise your customer satisfaction survey and derive the most meaningful insights to drive your organisation’s […]
As advertisers grapple with shrinking marketing budgets against ever-increasing sales and customer acquisition targets, there is greater pressure on marketing dollars to work harder than ever before. When you add continuous innovation to marketing and media platforms, advertisers have more communication vehicles than ever before to romance their target audience – and consumers have more […]
Processes are recognised as the foundation for Business Excellence, yet many processes are either undocumented or stored away where no-one can use them. In most cases processes are developed to meet compliance obligations or during a major change initiative. Once developed, processes often remain static and only get updated and reviewed when there is an […]
As advertisers grapple with shrinking marketing budgets against ever-increasing sales and customer acquisition targets, there is greater pressure on marketing dollars to work harder than ever before. When you add continuous innovation to marketing and media platforms, advertisers have more communication vehicles than ever before to romance their target audience – and consumers have more […]
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