About Clare Fernando

Clare is the Managing Director for Data2Decisions and specialises in helping clients maximise the key performance indicator volumes (e.g. sales, customer acquisition, customer retention, leads, website traffic, call centre call volume, etc.) cost-efficiently through optimising their communications strategy, product development, pricing strategy, business process management and brand positioning. Her strategic recommendations are derived from managed qualitative and quantitative research and econometric modelling programs. Her strong technical expertise coupled with her ability to translate complex statistical findings into action items in normal business speak allows the data which organisations capture and maintain to work harder in driving key performance indicator volumes for the business.

Author Archive | Clare Fernando

12 (Manic) Days of Christmas as Deemed by the Gods of Commerce

…On the 12th day of Christmas the Gods of Commerce sent to me, 12 clients lunching 11 staff praising 9 prospects wooing 8 projects closing 7 journos schmoozing 6 job offers considering 5 scotches skulling 4 industry awards receiving 3 Chief Officers smiling 2 ‘fires’ dousing – And a stint in rehab avoided – just!

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Using Data to Understand the Long-Term Effects of Advertising

Clare Fernando is the Managing Director Research, Data and Analytics for Dentsu Aegis Network (DAN), a global leader in providing best-in-class expertise and capabilities in brand, media and digital communications services. Clare heads up DAN’s business effectiveness brand – Data2Decisions – in Australia. Whilst all organisations strive to achieve sustainable long-term business growth, it is […]

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The Importance of Being Informed: Sharing Knowledge is Key

“The truth is rarely pure and never simple.” Oscar Wilde put it best in The Importance of Being Earnest. Truth is muddy and complex, depending on the context and process of deriving this truth. However once acquired can be a potent weapon in an organisation’s arsenal in pursuing success and combatting threats to their livelihood. […]

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Avoiding the Dreaded ‘Dear John Letter’ from Your Customers and Stakeholders

Akin to suffering a personal relationship break-up, organisations at some time or another have been on the receiving end of a Dear John letter from customers and stakeholders wishing to extricate themselves from a relationship they believe no longer benefits them. If the dissatisfied customer/stakeholder tells you the real reasons for your dumping, you’re lucky. […]

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Understanding How Catalogue Advertising Drives Business Growth

Understanding How Catalogue Advertising Drives Business Growth

As advertisers grapple with shrinking marketing budgets against ever-increasing sales and customer acquisition targets, there is greater pressure on marketing dollars to work harder than ever before. When you add continuous innovation to marketing and media platforms, advertisers have more communication vehicles than ever before to romance their target audience – and consumers have more […]

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Happy Near Year concept 2015 replace 2014 on sea beach

2015 Priorities for Organisations in Australia: Select Results from Thrive Plus’ Recent Organisational Excellence 2015 Priorities Study

Thrive Plus recently surveyed 118 members of senior management amongst enterprise, large, medium and small organisations in Australia across a variety of industries including government, technology, consulting, community services, finance and insurance, transportation, education, healthcare and aged care, telecommunications, utilities, construction, manufacturing and retail. This Organisational Excellence 2015 Priorities Study explored the key priorities organisations […]

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Social Media Advertising drives business growth

Understanding How Social Media Advertising Drives Business Growth

As advertisers grapple with shrinking marketing budgets against ever-increasing sales and customer acquisition targets, there is greater pressure on marketing dollars to work harder than ever before. When you add continuous innovation to marketing and media platforms, advertisers have more communication vehicles than ever before to romance their target audience – and consumers have more […]

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Comparing Net Promoter Scores of 119 Brands Across 13 Industries in Australia

Comparing Net Promoter Scores of 119 Brands Across 13 Industries in Australia: The Results of our Recent Net Promoter Score Study

Measuring and monitoring trends in your Net Promoter Score (NPS) can help you understand customer value – as a buyer of your product/service as well as an influential marketing channel. It gauges the brand power advertisers wield and goes beyond the typical customer satisfaction survey or brand and ad tracking study since it compels the […]

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Happy Christmas from the Thrive Plus Team

The Thrive Plus team would like to thank you for all your support this year as well as all the learning we’ve acquired collaborating with you in the areas of Organisational Excellence, Insight and Innovation. We hope you have a happy Christmas and a safe and spectacular new year. We look forward to catching up […]

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You Are Invited to Participate in Our National Organisational Excellence 2015 Priorities Study

Thrive Plus is conducting a national study to answer these questions (and more) related to excellence priorities organisations in Australia will pursue in 2015. This study will allow us to: Identify and rank organisational excellence priorities in 2015 Identify and rank the potential threats to business success in 2015 Understand the importance of Business Excellence […]

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