Quantitative Research – We delve into the psyche of your stakeholders to understand their current and future needs, their perceptions of the brand, quality and relationships. We help our clients to understand how their organisation is positioned in the minds of their stakeholders. The techniques we would use are primarily in-depth interviews and focus groups.
Qualitative Research – This approach is used if our clients wish to measure or track specific external and internal developments such as staff satisfaction, customer satisfaction, brand and ad tracking and communication effectiveness.
Analytics – We study non-consumer led data such as sales, results from satisfaction surveys, process errors, website traffic and performance indicators. Our approach to analytics transforms disparate data sets into a meaningful and integrated picture of an organisation’s performance. We translate complex mathematical findings into actionable business insights and strategic implications which aim to drive sustainable performance. By using innovative modelling methods, we identify the strengths and weaknesses of your business strategies and provide recommendations to address your key issues with pricing, advertising and operations. Our analysis enables you to reallocate resources to optimise performance.
Our most popular solutions include the following.
Marketing Mix Modelling
Marketing Mix Modelling allows you identify and measure the impact of base and incremental influences in driving business growth.
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Customer Segmentation
Customer and stakeholder segmentation studies allow you to identify and understand in-depth all the primary segments amongst your target population comprised of your prospective customers (new acquisition) and current customers (repeat/loyal purchase).
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Perception of Value Surveys
Customer and Staff perception of value surveys (also known as satisfaction surveys) allow you to track customer and staff satisfaction, how they perceive value, identify gaps between expectations and actual satisfaction in your product, brand and organisation.
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Brand and Ad Tracking Studies
Brand and Ad Tracking Studies allow you to monitor the health of your brand, understand the nature of your brand equity and its impact on your business growth, identify your brand’s market position relative to your competitors, and measure the effectiveness of your marketing initiatives and the impact of product/service/price changes.
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Performance Scorecards
Council Report Card
The Council Report Card is a service focused specifically at our local government customers and provides Councils with an accurate, rigorous and regular measurement on their performance, priorities, profile from the perspective of their community.
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