Insights

 

research

Under the Accurace brand, Thrive Plus provides results-focused research and analytics solutions that focus on value. Organisations have to ensure that investments yield true competitive advantage and generate the best possible ROI. We help organisations to determine the value to stakeholders and develop strategies that help to maximise the value.

 

Quantitative Research – We delve into the psyche of your stakeholders to understand their current and future needs, their perceptions of the brand, quality and relationships. We help our clients to understand how their organisation is positioned in the minds of their stakeholders. The techniques we would use are primarily in-depth interviews and focus groups.

Qualitative Research – This approach is used if our clients wish to measure or track specific external and internal developments such as staff satisfaction, customer satisfaction, brand and ad tracking and communication effectiveness.

Analytics – We study non-consumer led data such as sales, results from satisfaction surveys, process errors, website traffic and performance indicators. Our approach to analytics transforms disparate data sets into a meaningful and integrated picture of an organisation’s performance. We translate complex mathematical findings into actionable business insights and strategic implications which aim to drive sustainable performance. By using innovative modelling methods, we identify the strengths and weaknesses of your business strategies and provide recommendations to address your key issues with pricing, advertising and operations. Our analysis enables you to reallocate resources to optimise performance.

Our most popular solutions include the following.

Marketing Mix Modelling

Marketing Mix Modelling allows you identify and measure the impact of base and incremental influences in driving business growth.

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Customer Segmentation

Customer and stakeholder segmentation studies allow you to identify and understand in-depth all the primary segments amongst your target population comprised of your prospective customers (new acquisition) and current customers (repeat/loyal purchase).

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Perception of Value Surveys

Customer and Staff perception of value surveys (also known as satisfaction surveys) allow you to track customer and staff satisfaction, how they perceive value, identify gaps between expectations and actual satisfaction in your product, brand and organisation.

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Brand and Ad Tracking Studies

Brand and Ad Tracking Studies allow you to monitor the health of your brand, understand the nature of your brand equity and its impact on your business growth, identify your brand’s market position relative to your competitors, and measure the effectiveness of your marketing initiatives and the impact of product/service/price changes.

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Performance Scorecards

Performance scorecards have become a popular methodology for performance management. Thrive Plus provides organisations with tailored, aligned and integrated scorecards and builds the data visualisation to monitor performance at all levels of an organisation.
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Council Report Card

The Council Report Card is a service focused specifically at our local government customers and provides Councils with an accurate, rigorous and regular measurement on their performance, priorities, profile from the perspective of their community.

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